The trolley features a 40-inch Samsung digital display mounted vertically at the front of the vehicle. Sponsors have the opportunity to place one or more digital ads. These ads are packaged in 10-second-long units, but as a sponsor you may combine your units in any way you choose.

For instance, if you have 2 10-second units you may display your ad twice for 10 seconds each in our rotation (30 minutes, when the rotation is full) or you may combine the 2 units to display them once for a combined 20 seconds.

Your advertisement may also include video (without sound) which will be displayed in the top 40% of the screen.

Digital Display Specifications – Static Display

Full Ad Size

1080 (width) x 1765 (height) in .pdf, .jpg, or .tif  format










Triple Cooperative Ad 

1080 pixels (width) x 485 pixels (height) in .pdf, .jpg, or .tif format

Digital Display Specifications – Video Display


1080 (width) x 716 (height) in .MOV or .AVI format (video with larger pixel count will be centered and will not display those portions on the outside margins larger than this pixel count.)

Video displays must also include a static display at 1080 (width) x 1000 (height) which will be located below the video per the attached image.

If you deliver digital advertising that conforms to the specifications below there are no additional charges for installing the ad in the digital display.

Digital Display Assistance

If you would like assistance in creating your digital advertisements you may contract with Alphagraphics the Trolley Consortium’s digital display vendor, or, for the video portion of a video advertisement, with AVID international.

Submitting Ads

Please submit your ad to by 5:00 PM, April 30, 2014 to ensure play for the 2014 season. Alphagraphics can also be reached at (831) 425-9800.

Advertising Design Assistance

If you would like assistance in creating your digital advertisements you may contract with Alphagraphics, the Santa Cruz Trolley Consortium's digital display vendor or with the other partners listed below:

525 Laurel Street
Suite 125
Santa Cruz, California 95060
(831) 425-9800


Hutton & Sherer Advertising
2801 Park Ave.  #C2
Soquel, CA  95073
(831) 479-0123


Avid International - Video Advertising

(831) 421-0277